As 2012 begins, KT Tape is saying “out with the old and in with the new.” The company’s first major undertaking for 2012 is a complete overhaul of its extensive collection of taping application videos and written instructions. In addition to 11 totally new KT Tape applications, they will also be revising and upgrading many others. This will create a total of 50 totally new instructional videos, each of which will be based on the latest research and reflect a new, more complete understanding of kinesiology taping theory and principles. All of the new videos and printable instructions will be available in the TheraTape Education Center as soon as they are released.
The experts at KT Tape place a high value on keeping their taping instructions in sync with the most current research in the field – a challenging feat due to the speed at which kinesiology taping research is advancing. But, the company is apparently up to the challenge.
In early 2012, look for brand new instructional videos showing taping techniques for:
Abdominal Pain- Back of Knee Issues
- Bicep Strain
- Bunions
- Disc and Spine Problems
- Hip Flexor Issues
- Osgood Schlatter’s Syndrome
- Shoulder Stability
- Thumb Pain
- Tricep Strain
- Turf Toe
Also coming are new, improved versions of 30 current KT Tape applications. These include a wide variety of applications for problems ranging from neck pain to plantar fasciitis and practically everything in between. The KT Tape blog, The Way We Roll, provides a list of the 30 apps that will be receiving a complete upgrade.
Another change that viewers will notice on the new videos – they will only show taping techniques using KT Tape I-Strips, whereas prior videos included Y-Strip taping techniques as well.
The reason for the change? The company offers three:
1. Ease of Application: I-Strips are easier to apply. Placing a single, wider KT Tape I-Strip is much simpler than dealing with two separate, thinner pieces.
2. Better Support: I-Strips concentrate the support directly over an injury, making them more therapeutically effective than Y-Strips. Physical awareness of the taped area is also increased, further improving the therapeutic effects of the application.
3. Greater Durability: I-Strips last longer. With fewer edges to lift or curl, they offer better adhesive power than applications with multiple edges.
Half of the new videos will feature models self-applying the tape, rather than having it applied by an expert. The reason for this? “Since you don’t always have a friend around to tape you up when you need it …, (w)e think this will make it much easier for people that are self taping.”
KT Tape has always been the industry leader in kinesiology tape products for consumers. The huge commitment they’ve made to consumer education shows why.
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